Dan Hirt, President
After graduating from the School of Applied Arts in Switzerland, and serving a four-year apprenticeship as a dot etcher, Dan furthered his mastery of print processes by completing additional scanning and digital assembly coursework at Linotype/Hell in Germany. Upon completion of his education, Dan moved to California and joined Primary Color's production and sales team. By 1993, Dan's print expertise and industry knowledge led to his promotion to President. He has been instrumental in adopting new technologies that have earned Primary Color its reputation as an industry leader.

Ron Hirt, Vice President of Sales & Marketing
Educated in Switzerland, Ron was trained as a print craftsman and has an extensive knowledge of the entire graphic arts process. He continued his studies in Germany at Heidelberg's renowned prepress facility, operating the first computerized electronic prepress system (CEPS). Upon completion of his program, Ron joined Primary Color, where his expertise enabled him to build an impressive client base and earned him a vice presidency in 1993. Ron's digital initiatives have garnered national recognition for Primary Color, including its ranking as one of the top-ten largest prepress companies and the third fastest growing printing company in the U.S. In addition to his corporate responsibilities, Ron is also an active member of PIA and APALA.

Mike Hirt, Vice President of Production
Mike was born and educated in South Africa. In 1986 he moved to California and joined Primary Color, where he quickly developed and managed prepress and print workflows. His implementation of these processes has been critical to the company's success. Mike is now responsible for assessing capital investments for all areas of production, and integrating new equipment and products into Primary Color's two plants. Mike also contributes to the company's new business development efforts.