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PRIMARY
GLOBAL GRAPHICS MANAGEMENT
Let's face it. Most of today's competitive businesses have a global plan. One of the foundations of an effective strategy is global sourcing - and print is no exception.
"Offshore" printing of coffee table books, calendars and packaging materials is actually a mature business, with decades of history. High-quality commercial printing, on the other hand, is a relatively new phenomenon for global sourcing. Why? Because commercial projects are often color-critical and far more time-sensitive. And since each project is "custom," it requires intensive production management talent and time. Many of those who consider offshore printing conclude that it's tough enough printing a critical job across town - let alone half way around the world.
Success in global manufacturing hinges on one critical factor: color management. And no company does it better than Primary Color. Whether it's an automotive showroom brochure printing in Hong Kong, a fashion catalog printing in Bangalore or a corporate annual report printing in Mexico City, Primary Color's team of experts will prepare your files, manage your color and supervise the manufacturing of your products at pre-qualified print manufacturers around the globe.
What Are the Best Jobs?
The "sweet spot" for Primary Global Services is high-quality commercial literature for the automotive, retail, corporate marketing and business-to-business sectors. Quantity definitely matters, as offshore cost-per-unit makes large runs far more economical.
Which File Formats Do You Accept?
PDF is the common global currency of high-quality graphic arts management. Primary Color's premedia team prepares, reviews and proofs all files according to strict industry-leading protocols. One of our most critical missions is to color-manage files so that offshore output/print is predictable, consistent and that it conforms to clients' quality standards.
Proofing
All jobs must have client approval prior to the transmission of files to an offshore vendor. Using Primary Color's industry-leading prepress protocols, files are proofed and managed by our production team. Because of our digital relationship with our global partners, we know how to match your proofs to their press output.
Can I Participate in Press OK's?
Yes. Our price quotations include airfare and lodging for one member of your staff. If you'd rather entrust your press approvals to us, we're happy to oblige, provided you have signed off on proofs in advance.
Who's in Charge of My Project?
Primary Offshore Services is a separate division of Primary Color, and is dedicated to offering turnkey solutions for its clients. Our mission is to make your experience identical to printing your job in our facility. The only difference you'll notice is that you'll fly to your press OK rather than driving!
Fulfillment/Delivery
Whether your project delivers to the U.S. or is intended for global distribution, our transportation partners can accommodate your needs. One option that is gaining in popularity is to deliver small quantities to the U.S. via air freight/air courier, while shipping bulk via rail or ocean vessel.
Why Even Consider Printing My Job "Offshore"?
Reduce print spend without sacrificing quality
Print Management Option
Several clients have existing - yet troubled - print manufacturing relationships, especially in Asia. Unfortunately, quality is often an issue, as the task of procuring sophisticated print projects is often left to staff lacking core competency in graphic production. Primary Global Services offers management and consultancy options for those seeking to improve quality without relinquishing control.
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