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Effective deployment of print and other communication media can determine the success - or failure - of a campaign. By embracing marketing automation technologies, marketing managers can protect their investments and track program results.
Web-to-Print portals allow stakeholders to order static items or variable-data documents from pre-determined templates. Dispersed sales personnel or resellers can access, create and order branded merchandise with just a few keystrokes. Print-On-Demand systems are rapidly becoming the distribution method of choice for savvy marketers.
Sophisticated Cross-Media campaigns allow business communicators to launch variable-data campaigns from the desktop. Our rules-based program architecture creates custom literature, email or SMS text messages targeted to "an audience of one."
The Primary Marketing Automation Group offers a comprehensive array of direct mail, list management, database management and fulfillment services for marketing communications groups and business-to-business professionals.
Ever wonder how much marketing literature sits in a warehouse gathering dust? Why print more than you need? Primary Marketing Automation Group will introduce you to print-on-demand, where you order what you need - when you need it. If you're one of countless companies that have ordered 10,000 brochures which are rendered obsolete by the time you've distributed 2,000 of them, you're a candidate for print-on-demand. In today's fast-paced business environment, print-on-demand deserves your attention.
Today's online consumers are comfortable purchasing from portals, whether it's books, electronics or clothing. Nearly anything can be ordered online! Print is no different. Imagine a manufacturing company that sells its products through a network of resellers. The reseller's sales team can access a portal and order literature, whether it is "static" or "variable data". In "variable" mode, one can select a specific product and text, for example, insert a specific price, and include the reseller's logo. That literature, once in a consumer's hand, is perceived as emanating from the reseller - not the manufacturer. Marketing portals allow companies to better manage their print spend while giving field personnel freedom to order authorized products on an as-need basis.
Cross-Media Campaign [Back to top]
A cross-media campaign is one that blends data with graphics in an especially dynamic way. Imagine a company that sells home gym equipment. They advertise via radio, television, billboard, in magazines and via direct mail. Each solicitation provides an 800#, or a website, for information intake. After opting in with name, address, email, age, gender and other pertinent data such as budget range, one is asked qualifying questions: "Are you interested in waistline reduction, abdominal toning, bicep enhancement or general weight loss?" Depending on one's answers, specific information and images are selected. A 30 year-old male interested in waistline reduction would receive a brochure with a piece of equipment intended for his specific need. The model would be a male in his age group. Text would focus on his specific needs. If a sale is made, a follow-up brochure might be launched in six months with an enticement for add-on equipment. If a sale is not made, a follow-up mailing might offer a reduced interest rate, or a less expensive piece of equipment. With cross-media, selling is a perpetual enterprise.
Launch a campaign to prospects that have opted in to a sales or marketing program. A component of "permission marketing," SMS text messaging can be used to announce sale events for specific groups. If a retailer wants to announce a limited sale of a particular brand of swimwear to those clients who have recently purchased similar products, SMS text messaging is an effective and immediate sales vehicle.
This generic term is a catch-all for every solicitation in your mailbox. There are degrees of direct mail - all defined by verifiable effectiveness.
The most effective cross-media campaigns are those that acquire relevant data and mine it effectively. Primary Marketing Automation Group guides the process of establishing custom business rules that drive data collection and appropriate uses of that data. Most companies have mountains of data in their servers, where it sits, unused. It is the treasure trove - the key - to growing one's business. Unleash the power of your data with guidance from Primary Marketing Automation Group.
List Management Services [Back to top]
The fundamental principle of direct mail is that a quality offer must be served by an effective list. Primary Marketing Automation Group offers list acquisition and consulting as well as list hygiene and maintenance functions.
Launch an email campaign as a stand-alone or as part of a comprehensive cross-media program.
In stand-alone mode, email can replace or augment a print campaign. As a cross-media component, email can be
used to communicate with prospects and customers once they have opted in to a promotion or sales campaign.
Fulfillment Services [Back to top]
Primary Marketing Automation Group offers state-of-the-art systems for storage, pick-and-pack, kitting, mailing and distribution of individual pieces, multi-component campaigns and print-on-demand scenarios. All clients have access to real-time, searchable reports; frequent queries include quantities shipped, quantities remaining in inventory, shipment dates and sku utilization. Custom reports are available upon request.
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